Spectacular guerrilla marketing stunt from Zeeman, yesterday at Amsterdam International Fashion Week. Hidden behind the new 'high fashion' label FRANK , Zeeman brought us an amazing fashion show and definitely fooled us all, including AIFW!
Zeeman, who has the philosophy 'good clothing and textiles don't have to be expensive', is specialised in affordable/cheap clothing and textiles and already has more then 1.100 shops in France, Belgium, Germany etc.
I guess this must be the winner of Amsterdam Fashion Week 2011! Just F******* brilliant!