'Sworn To Fun Loyal To None' Zoe Karssen's Spring Summer 2011 collection
Founded by young creatives Zoe and Quince Karssen, the label creates casual tees and sweats with a tongue-in-cheek twist. After blogger Zoe.com launched a collection of tees with hand-drawn reinterpretations of big brand’s icons, the fashion industry became intrigued and asked her to come up with more designs. Since then, Karssen has progressed and created a signature-style of her own. View a preview of the collection above, featuring Dutch model Maaike Klaasen and shot by Zoe Karssen herself.