Velour - feelgood preppy stuff
Founded 1997 by Swede Per Andersson.
First collection launched 2005.
The Long Streets in the Linné district, Göteborg, where the Velour studio is situated, represent a bottom-up scene of the classic mixed-use variety: coffee shops, galleries, artist studios, recording labs and sex shops all sit side by side, sharing the same precious urban oxygen. This origin gives a unique feeling to Velours design and brand.Next to Scandinavian countries you can buy ‘your Velour’ in Germany, France, Belgium, Holland, Spain UK, Canada, Australia, Japan and the U.S.